A cup of tradition, brewed for the new India
From a single counter in Vadodara to a fast-expanding national franchise — CHA RASIA is rewriting how India enjoys its chai.
Born in 2021. Brewed with 13 spices. Loved by thousands.
CHA RASIA — meaning "a connoisseur of chai" — was founded by Binit K with one mission: bring the authentic taste of Indian masala chai to every street corner, in a warm, youth-friendly café format. From our signature Alaidi Chuski at just ₹10 to our premium Shilajit Masala Milk, every product is engineered for taste, value and repeatable margins.
Today we serve over 10 lakh cups across 50+ outlets, with a fast-growing franchise network spreading across Gujarat and beyond.
Our Vision
To become India's most loved tea & snack café brand, present in every city by 2030.
Our Mission
Deliver authentic Indian chai experiences at affordable prices, backed by a proven franchise model that creates entrepreneurs.
Our Values
Authenticity in every cup. Transparency with every partner. Hospitality with every customer.
"Chai is more than a beverage in India — it's an emotion. With CHA RASIA, we wanted to bottle that emotion into a brand: affordable, authentic, and ambitious. Every franchise partner who joins us isn't just opening a café — they're carrying a piece of Indian tradition forward."
Five years. Fifty outlets. A nation to go.
- 12021
The first CHA RASIA opens in Vadodara
Founded by Binit K with the signature 13-spice tea recipe.
- 22022
Alaidi Chuski becomes a phenomenon
₹10 signature chai drives huge daily footfall across Gujarat.
- 32023
Franchise model launched
Kiosk and café formats opened to investors. First 10 partners onboarded.
- 42024
Expanding across Gujarat
Crossed 30+ outlets with strong unit-economics across cities.
- 52025
Going national
50+ outlets, franchise enquiries from across India.
- 62026
Vision: 200+ outlets
Targeting tier-2 and tier-3 cities with kiosk-first strategy.
Where we go from here
200+ outlets by 2027 · International franchises by 2028 · A FMCG retail line for signature CHA RASIA spice blends.